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This web site cescobarlaw.com states the following, "Are You Ready to Take the Next Step? For over 30 years, founding attorney, Christy Brad Escobar, has been practicing law with the aim of improving peoples lives." We noticed that the website said " We think that tradition is important." It also said " For over 30 years, founding attorney, Christy Brad Escobar, has been practicing law with the aim of improving peoples lives. We think that tradition is important. Over 30 Years Of Legal Experience." The header had law firm as the highest ranking optimized keyword. It is followed by law office, legal advice, and lawyer which isn't as ranked as highly as law firm. The next words cescobarlaw.com used was attorney. divorce was included but could not be seen by search parsers.